Holistic Branding and Communication Strategy
A fluid, long-term strategy that encompasses the brand’s mission, provides a plan to them to approach their customers in the desired manner. Revisiting the branding and communication strategy over time, based on the success or lack thereof. Without an effective communication strategy, its difficult to connect with the customers.
Visual Communication Design
Visual Communication Design (VCD) is the creation of visual media like web pages or animation. There are a wide array of horizons to explore in this section like interaction design, information design, illustration, photography and designing. It is a creative process that combines the visual arts and technology to communicate ideas.
Digital marketing is about using the Internet to reach consumers. It is a broad field that includes website marketing, Pay-Per-Click (PPC) advertising, content marketing, email marketing, affiliate marketing, video marketing, and SMS marketing to attract consumers. In the digital era, businesses need digital marketing to reach their target audience and grow inevitably.
Corporate films help in connecting the boardroom to its employees and mediate in conveying the company’s vision, ethics, and ethos to the consumer. We can create corporate films for you, even if it is for a fundraiser, awareness, or promotional purpose.
Television and Radio Campaigns
With TV and Radio campaigns, reach is the biggest advantage a brand enjoys. Creating a memorable spot that may leave a great impact on any campaign’s success can give you the headstart you need.
Television offers great creative opportunities and the visual elements can help you in telling your brand’s journey and vision in less than a minute. TV even helps you get the emotional connect with your target audience.
Branded Content – TVC, Web, IP
Branded entertainment is a growing space and creating strategic IPs help businesses in increasing awareness of their brand. Branded IPs helps established brands as well as start-ups to maximize their engagement with their target audiences.
Assistance with BTL strategy, Ideas and Execution
Below-the-line (BTL) advertising is a strategy where products and services are promoted in media other than television, radio, billboards, print, and film formats. This includes direct mail campaigns, trade shows, and catalogues. This form of advertising is a lot less expensive when compared to above the line strategy.
Media Planning and Buying
With consumers spending most of their time on digital and mobile devices, we have to keep up with the changing times.
Media planning and buying involves negotiating, strategizing and choosing the right placement of ads on websites, apps, and other digital platforms.
We, as skilled media buyers, understand profitable media buying. We work on the entire process; right from identifying target audience to testing and retesting ad placements to uncover what works for the brand and what does not.
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