Ramsons Perfumes- a fragrance company aspires to gain global recognition for its exceptional perfumes by increasing its brand awareness and reaching a wider audience.
Prior to working with Halcyon Media, Ramsons Perfumes relied on its field experience and traditional marketing methods to establish its brand presence. While successful to a certain extent, the company realized the need to leverage the power of social media to reach a larger audience and expand its customer base. With our expertise in social media advertising, they wanted to increase their brand visibility and awareness among their target audience, expand their online presence by reaching a wider customer base, and establish an e-commerce platform to enable direct sales to their customers.
We utilized various platforms such as Facebook, Instagram, and Twitter to create visually appealing and engaging content that showcased the uniqueness of Ramsons Perfumes. We also targeted specific demographics and implemented data-driven marketing techniques to optimize the reach and effectiveness of the advertisements.
As a result, there was increased brand awareness by reaching a larger audience and generating higher engagement with potential customers.
Ramsons Perfumes also witnessed a boost in online sales.