Mast Masala is a renowned brand in the field of spices with a legacy of over 60 years. They were seeking to expand their market presence and reach a larger audience by leveraging social media platforms such as Instagram, Facebook, and LinkedIn to enhance brand visibility and engage with customers in a meaningful way.
We devised a comprehensive marketing strategy for Mast Masala, focusing on creating engaging content and conducting interactive contests. One of the key initiatives was the Mast Indian Food League (MIFL), a three-month-long contest that invited participation from home chefs across the country. This contest aimed to celebrate Indian cuisine and showcase the versatility of Mast Masala spices.
The Mast Indian Food League contest generated significant participation and engagement on social media platforms. With over 4 million digital touchpoints and more than 120,000 engaged accounts, the contest successfully brought together hundreds of home chefs and created a sense of community around the brand. The prizes worth over 50 thousand further incentivized participation and generated excitement among users.
The successful contest and other marketing strategies implemented significantly increased Mast Masalas’ brand visibility and presence on social media platforms.
Mast Masala achieved its goal of becoming a household name in India’s culinary landscape, further solidifying their position in the spices market.